Startup cost: $200 - $2.5k

Low-end estimate: Inventory: $100 for a small batch of products to test the market. Basic Equipment: $50 for a smartphone tripod and lighting. - Platform Fees: $0, as TikTok Shop setup is free. - Marketing: $50 for initial social media ads or influencer collaborations. - High-end estimate: - Inventory: $1,000 for a larger variety and quantity of products. - Professional Equipment: $500 for a high-quality camera, lighting, and microphone. - Platform Fees: $0, but consider potential transaction fees. - Marketing: $500 for a comprehensive ad campaign and influencer partnerships. - Branding and Design: $300 for logo and packaging design. - Software and Tools: $200 for video editing software and analytics tools. Essential costs include inventory and basic marketing, while professional equipment and extensive marketing are optional but recommended for serious sellers. Hidden costs can include transaction fees and potential returns. Online communities often highlight the low initial cost but note that expenses can increase as the business scales.