Startup cost: $100 - $2k

Low-end estimate includes: - Platform fees: $0 (using free platforms like Redbubble or Teespring) - Design software: $0 (using free tools like Canva) - Initial marketing: $50 (basic social media ads) - Domain name: $10 (optional but recommended for branding) - Miscellaneous: $40 (unexpected small expenses) High-end estimate includes: - Platform fees: $30/month (using Shopify or Etsy with additional apps) - Design software: $20/month (Adobe Creative Cloud subscription) - Professional designs: $500 (hiring freelance designers for quality work) - Marketing: $1,000 (comprehensive ad campaigns on Facebook, Instagram, etc.) - Domain and hosting: $100/year (for a professional website) - Equipment: $350 (high-quality mockup software or tools) Essential at launch: A platform to sell on, basic design tools, and some marketing budget. Optional but beneficial: Professional designs, advanced marketing strategies, and a dedicated website. Hidden costs: Transaction fees, higher-than-expected ad spend, and potential design revisions. Online communities often highlight the low initial cost but warn about potential cost creep due to marketing and design improvements. For serious commitment, budgeting on the higher end is advisable.