Startup cost: $100 - $5k

Low-end estimate: This budget covers basic essentials like a decent smartphone with a good camera ($0 if you already own one), basic photo/video editing apps (free or low-cost options like Canva or InShot), and initial social media ads ($50-$100) to boost visibility. This setup is for someone leveraging free tools and organic growth strategies. High-end estimate: This includes a high-quality camera ($500-$1,500), lighting equipment ($100-$300), professional editing software (Adobe Creative Cloud subscription at $20-$50/month), a website or blog setup ($100-$300), and a more substantial budget for ads ($500-$1,000). It also considers hiring a social media manager or consultant for strategy ($500-$1,000) and potential costs for collaborations or sponsored content. This setup is for someone aiming for a professional and polished presence from the start. Hidden costs can include ongoing subscription fees for software, unexpected equipment upgrades, or additional advertising spend as the account grows. Many find that costs can creep up as they invest more in quality and reach.