Startup cost: $100 - $1k

Low-end estimate: Starter Kit: $50-$100 for a basic starter kit from Partylite, which includes a selection of candles and marketing materials. Online Presence: Utilize free social media platforms like Facebook, Instagram, and TikTok for marketing. Shipping Supplies: Minimal cost if using recycled materials or purchasing in bulk. High-end estimate: Comprehensive Starter Kit: $200-$300 for a more extensive starter kit with a wider variety of products. Website/Online Store: $100-$200 for a basic e-commerce website or premium features on platforms like Etsy. Marketing and Ads: $200-$300 for online advertising on platforms like Facebook or Google Ads. Professional Branding: $100-$200 for logo design and branding materials. Shipping Supplies: $50-$100 for branded packaging and supplies. Miscellaneous: $50-$100 for unexpected costs or additional tools. Essential costs include the starter kit and basic marketing, while optional costs involve professional branding and advanced marketing strategies. Recurring costs may include website hosting and advertising. Many find initial costs low, but they can increase with business growth and marketing efforts.