Startup cost: $500 - $5k

The low-end estimate covers essential costs like a basic website or landing page ($100), a scheduling tool ($20/month), and initial marketing efforts such as social media ads ($200). It also includes a basic certification or course ($180) to establish credibility. The high-end estimate includes a professional website with custom design ($1,500), advanced scheduling and CRM tools ($100/month), comprehensive marketing campaigns including Google Ads and social media ($1,500), professional branding and logo design ($500), and advanced coaching certifications or courses ($1,400). Hidden costs might include ongoing software subscriptions and unexpected marketing expenses. While some claim it's low-cost, expenses can increase as you scale and seek more professional tools and services.