Passive income: NO

Earning passive income as a WordPress developer is challenging but possible. Most people don't achieve true passivity without branching into related areas like selling themes or plugins. To make it passive, developers need to create a product (like a plugin or theme) that can be sold repeatedly. This requires initial development, marketing, and ongoing updates. Automation and outsourcing can help, but maintenance is often needed. Only a few achieve this level of passivity, often those with strong technical skills and marketing acumen. Many fall for the myth that passive income is easy, but it requires significant upfront effort and ongoing management. Most developers earn actively through client work rather than passively.