Passive income: NO

Earning passive income from a side hustle like "Shopping Guru" is challenging and rare. Most people do not achieve true passivity without branching into related areas like affiliate marketing or courses. To make it passive, one would need to set up systems like automation for deal finding, outsourcing content creation, and building a strong online presence. However, these setups require significant upfront effort and investment. Only a few outliers manage to reach this level, often those with prior experience in digital marketing or e-commerce. Many people fall for the myth that passive income is easily attainable without realizing the ongoing work required to maintain and optimize these systems. Realistically, it becomes passive for those who can leverage technology and networks effectively, but not for those expecting quick results without substantial groundwork.