Passive income: NO

The likelihood of earning passive income from digital marketing as a side hustle is low for most people. While automation tools and outsourcing can help, they require significant upfront effort and ongoing management. Most people do not reach a truly passive level, as consistent content creation, audience engagement, and platform updates are necessary. Outliers who achieve passive income often have unique skills, early entry, or significant investment. Many fall for myths of easy passive income without realizing the continuous work involved.