Passive income: NO

Earning passive income as a marketing consultant is challenging and rare. Most consultants actively engage with clients, requiring ongoing effort. To achieve passivity, one might automate processes or outsource tasks, but this often requires significant upfront investment and management. Few reach this level; most remain active due to the personalized nature of consulting. Some myths include the belief that setting up a few systems will lead to passive income, but in reality, maintaining client relationships and adapting strategies are crucial. Passive income is more realistic for those who can scale their services or create a team to handle operations, but it's not common for individual consultants.