Passive income: YES

The Target Affiliate Program can potentially become a source of passive income, but it requires significant upfront effort and strategic planning. Most people do not achieve true passivity due to the need for continuous content creation and audience engagement. Automation tools and outsourcing can help, but they often require ongoing management. Success stories exist, but they are typically outliers who have built large, engaged audiences. Many people fall for the myth that affiliate marketing is easy money, but it usually demands consistent effort and adaptation to market changes. Realistically, it becomes passive for those who can build a strong, automated system and maintain a steady flow of traffic, but this is not common for most participants.