Passive income: YES

Earning passive income as a digital artist is challenging but possible. Most digital artists earn actively through commissions, but passive income can be achieved by selling digital products like prints, stock images, or NFTs. Automation can be set up through platforms like Etsy, Redbubble, or Society6, where once the art is uploaded, sales can occur without further input. However, reaching a level of significant passive income is rare and often requires a large portfolio, strong marketing, and a unique style that attracts ongoing interest. Many artists on platforms like Reddit and YouTube share that only a few achieve this, often those who have built a strong brand or following. Misleading expectations include the belief that simply uploading art will lead to sales without ongoing promotion or engagement. Realistically, passive income is more achievable for those with a strategic approach to marketing and a willingness to adapt to trends.