Passive income: NO

Amazon Merch on Demand can potentially become a source of passive income, but it often requires significant upfront effort and strategic planning. Most people need to invest time in creating high-quality, unique designs and understanding market trends. Automation tools can help with design creation and listing management, but true passivity is rare. Only a small percentage of sellers reach a level where income is truly passive, often due to a combination of high-quality designs, effective marketing, and sometimes outsourcing. Many people on platforms like Reddit and YouTube report initial struggles and emphasize the importance of persistence. Misleading expectations include the belief that simply uploading designs will lead to success without ongoing effort. Realistically, it becomes passive for those who can consistently produce in-demand designs and optimize their listings, while it remains active for those who do not adapt to market changes.