Passive income: NO

Market research as a side hustle is unlikely to become a source of passive income for most people. It typically requires active engagement, data collection, analysis, and reporting, which are not easily automated or outsourced without significant investment. While some may develop systems or hire teams to handle parts of the process, this is rare and usually only achieved by a few outliers with substantial resources. Most people in the community report that market research remains an active endeavor, and myths about easy automation often lead to unrealistic expectations. Passive income is more feasible for those who can scale operations significantly, but this is not the norm.